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For Mortgage Lenders

Sales Opportunity Alerts

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Stay connected with our database marketing alerts

You spent the time and effort to build the relationship, so keep it!  Our alerts include Inquiry Alerts, Credit Migration Alerts, Pre-Mover Alerts, and Predictive Marketing

Predictive Scenario Alerts

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Home Seller / Buyer

Engage with contacts that are likely selling / buying a new home in the near future.

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HELOC Activity

Engage with contacts that are show HELOC related lending activity.

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Rate and Term

Engage when a contact could likely benefit from a rate reduction.

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First Time Buyer

Engage with first time homebuyers.

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Cash Out

Engage when your contact is credit qualified and can benefit from a cash-out.

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Max Loan Amount Threshold

Engage with contacts that may benefit from changes in agency max loan amounts.

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Debt Consolidation

Engage with contacts that could benefit from a debt consolidation cash-out.

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MI Reduction

Engage when a contact can benefit from eliminating mortgage insurance.

Inquiry Alerts

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Mortgage Inquiry

Engage when your contacts are shopping for a mortgage with a competitor.

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New Homebuyer Inquiry

Engage with contacts that are entering the housing market.

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EPO Warning

Engage when your clients are shopping in their early payoff period.

Credit Migration

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Credit Score Migration

Engage when your contact's credit score has improved to your minimums.

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Bankruptcy Migration

Engage when your contact's BK has met seasoning requirements.

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Payment History Migration

Engage when your contact's mortgage payment history has improved.

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Unscoreable Migration

Engage when your contact's credit file is now scoreable.

Pre Mover

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Property for Sale

Engage when your contact's property is listed for sale.

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Property for Rent

Engage when your contact's address is listed for rent.

Why Is Database Monitoring So Great?

Cutting Edge Database Monitoring Technology

Our technology constantly scans your database of customers, contacts, leads, realtor databases or past clients.

We notify you when any of those contacts are ready for a mortgage transaction. We notify you of anyone who: just applied for a mortgage, improved their credit, listed their home for sale, or hundreds of other proven data points that predict the most likely homebuyers.

Pricing and ROI Calculator

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Pre-qualified Inbound Phone Calls & Emails

We automatically send high converting email and direct mail offers of credit on your behalf which generates a consistent stream of inbound calls and emails… so you don’t have to spend so much time doing cold outreach and prospecting.

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Warm, Qualified Mortgage Leads

We send mortgage leads (ALERTS) right to your inbox on a daily basis so that you can reach out in person and increase the effectiveness of your marketing.

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Softpull - Instant Credit Pre-qualification

With SoftPull, you can give customers a way to start the process and get credit pre-qualified right from their phone. 

  • Share trackable links with referral partners so they can refer customers to you in the field.
  • Save big money on credit reports.
  • Your customers credit is accessed as a soft credit inquiry, so it won't affect their score.
  • Get new customers into your funnel 24 hours a day, 7 days a week.

Learn More

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CRM Integrations

Integrated with your technologies

We work with the tools you already use to seamlessly integrate our expertise into your business.

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Mutual Respect, Accountability, And Success

Trusted by hundreds of lenders

You spent the time and effort to build the relationship, so keep it!  

Taylor Hall
"We absolutely love SoftPull and offer it to every single one of our referral partners! They truly see the value in it and we find it is one thing that really sets us apart from the other companies. SoftPull is the best. =)"
Taylor Hall
Marketing Coordinator
Jason Deamer
"MonitorBase's expertise in getting me in contact with the appropriate borrowers is priceless. Also, their ability to notify me when my past clients are back in the market has been awesome!"
Jason Deamer
Founder
tim halverson
"Was able to connect with two clients that have pulled credit recently, and help them with what they needed, that I wouldn't have otherwise even known they were looking at financing."
Tim Halverson
Branch Manager