Predictive Marketing

Our new predictive marketing offering brings it all together for your organization. Once enabled, the predictive service starts analyzing hundreds of data points to identify prospects who are exhibiting in-the-market behavior. Rather than your team calling a prospect after receiving an alert, predictive can put the outreach and marketing on autopilot, driving inbound interest automatically to your loan officers on a daily basis. It’s perfect for teams looking for a system that does the heavy lifting for them and still converts extremely well.

Predictive database marketing helps your team get a head-start on building relationships with an exclusive source of prospects without the fear of losing loans to the competition. Predictive identifies and connects you with:

• Prospects who are getting ready to shop for a mortgage
• Potential borrowers who are preparing to move
• Equity and interest rate information on current homeowners
• New listings that are just hitting the market

We are seeing tremendous mortgage lead generation results when predictive is enabled. Especially working in tandem with your other MonitorBase products such as inquiry alerts and credit migration. On average, clients currently using predictive marketing are seeing:

• Increase in applications and fundings
• Extremely attractive CPA’s and CPL’s. Average $60 cost per app, and $240 cost per funding!
• Fantastic overall ROI - 625% based on $1500 estimated revenue per loan.

Beside the fact it performs and drives new loans, enabling predictive marketing brings:

• A new marketing channel that performs and costs much less that traditional sources
• A service you can put on autopilot and drive inbound with less hassle
• The ability for your loan officers to be first to audience. No more losing loans to your competitors!
• The ability to leverage the latest in AI and big data
• More purchase opportunities for your team to work
• Deeper audience insights and better data on future clients

You can enable your service right inside the MonitorBase platform or send a quick email to sales@monitorbase.com and we can get it enabled for you right away.