Get Ahead of the Competition At A Low Cost

Marketing to a general database without knowing who’s actively in the market is inefficient and harmful. Less than 1% of your database needs a mortgage this month, and just 2% will need one in the next three months. That means 98% of your marketing efforts are wasted on people who don’t need your services right now.

Our Predictive Scenario Alerts find opportunities for loan originators to engage clients before they enter the market, significantly increasing the chances of retaining those deals. While credit triggers notify you after a client’s credit has been pulled by a competitor, Predictive Alerts highlight clients who are likely to start a loan within the next 90 days.

Predictive Marketing Automation | Monitorbase

Home Buyer Alerts

Purpose: Identify clients ready to enter the market as first-time or repeat homebuyers.
How It Works: Tracks behavioral patterns like credit activity, financial trends, and home-search behaviors to predict buying interest.
Why It Matters: Early engagement positions you as the trusted advisor, ensuring clients choose you before exploring other options.

Home Seller Alerts

Purpose: Target homeowners likely to sell their property, enabling you to capture both the sale and purchase opportunities.
How It Works: Monitors equity positions, credit behavior, and external market data to identify potential sellers.
Why It Matters: Engaging sellers early ensures you’re top of mind as they transition to their next property.

Cash-Out Refinance Alerts

Purpose: Pinpoint homeowners who are good candidates for tapping into their home equity to access cash.
How It Works: Combines credit data, debt levels, and equity analysis to identify clients who could benefit from a cash-out refinance.
Why It Matters: Rising equity positions make cash-out refinances a compelling solution for homeowners managing debt or pursuing major expenses.

Rate and Term Refinance Alerts

Purpose: Identify clients who could benefit from adjusting their mortgage rate or term to improve their financial position.
How It Works: Analyzes interest rates, loan terms, and payment history to predict refinance opportunities.
Why It Matters: Even in today’s rate environment, homeowners are adapting to the "new normal" and pursuing refinances for better financial flexibility.

MI Removal Alerts

Purpose: Detect borrowers eligible to remove Mortgage Insurance (MI) based on equity and payment progress.
How It Works: Tracks property appreciation and loan amortization to highlight opportunities for MI removal.
Why It Matters: MI removal offers significant monthly savings, making it an easy entry point for client engagement.

Second Home Alerts

Purpose: Identify clients interested in purchasing a second home or vacation property.
How It Works: Monitors credit activity, financial behaviors, and equity trends to predict interest in secondary properties.
Why It Matters: The desire for second homes is on the rise, and engaging early ensures you capture this lucrative market segment.

Reverse Mortgage Alerts

Purpose: Target senior homeowners who may benefit from converting home equity into cash flow through a reverse mortgage.
How It Works: Identifies homeowners meeting age, equity, and financial criteria for reverse mortgage eligibility.
Why It Matters: Reverse mortgages provide a unique opportunity to serve senior clients while expanding your portfolio.

Why Use Predictive Categories?

With these tailored categories, you can:

Focus on What Matters: Select the alerts most aligned with your business goals and client base.

Enhance Engagement: Deliver personalized messaging and solutions that resonate with each client’s unique needs.

Drive ROI: Optimize your marketing efforts for maximum efficiency and return.

Predictive Scenario Alerts

Pre-Market Intelligence

Get Ahead of the Competition At A Low Cost

The Many Categories of Predictive Scenario Alerts